…the Chicago Tribune, for their recently released 2008 retrospective “This is the Year!” It was produced and rushed to booksellers the week the Cubs entered the playoffs in order to capitalize on fan excitement.

Whoops.

The “historic” 2008 team, as the Tribune calls them on the cover, will go down in history–just not for the right reasons.

On the back cover, the Tribune promises to take you “Inside the Quest for the Title” that will “send their legions of fans to baseball heaven for the first time in a hundred years.” The only way the Cubs are sending anyone to heaven this year is if their meltdown causes long-suffering fans in poor health to have heart attacks and die.